Get in touch!
Contact us to plan your destination wedding!
Contact usRITA TAVELLA: Destination Wedding as part of the heritage of our CEO
SOURCE: Florence is You
In 2022, over 11,100 foreign couples celebrated their wedding in Italy, with the United States representing the country with the greatest number of newlyweds, followed by the United Kingdom, and Tuscany confirmed its spot as “the most sought-after region by foreign couples” and “a very desired destination for weddings.” Couples wish for unique scenarios with stunning wine and food experiences. Small weddings and “love escapades” are the most popular (over 34% of celebrations) and “18.8% of couples choose the Wedding Week formula: a party that spreads across multiple days and includes guided tours to discover the surrounding territory. Summer is the preferred season to celebrate the great day and, in fact, 73.7% of weddings are concentrated in the months of June, July, August, and September.” These are just some of the highlights of the report carried out by the Tourism Studies Centre of Florence and by Convention Bureau Italia, which confirm the strategic incidence of the “wedding” sector in Tuscany. To know more, we interviewed a successful professional such as Rita Tavella. Rita is an always smiling and lively Italo-American who grew up between New York (her birthplace), Rome, and Florence. In Rome, she carried out her law studies and began to work in an important events agency. In 2006, she moved to Florence and founded her company MCR Conference Srl, and then, in 2017, the brand Your Wedding in Florence.
Rita, could you tell us about how you started your journey as an entrepreneur?
Destination weddings are in my DNA! The first destination wedding I took part in was that of my parents: since, as in a fairy-tale, my father’s family, with origins from the South of Italy, immigrated to the United States, in New York. Once he came of age, my father returned to Italy to retrace his origins and met my mother, who he then married; it was love at first sight. At the end of the ‘60s, the wedding was celebrated in a small town in Calabria; the photos from the time are beautiful and show the bridal procession with the invitees and all of town leading up to the church, the traditional throwing of the confetti, of the coins, and of the chocolates (Perugina, of course!), which made for such a beautiful day that still remains ingrained in the memories of those who were present. It’s this magic that I try to evoke in my spouses, so that they may also live a unique and unforgettable day. Your Wedding in Florence was born in 2017 from a dream that I held dear for some time. After more than 25 years of experience in the world of events, thanks to my knowledge of the territory and to my Italo-American origins, I decided to establish an agency dedicated to destination weddings and to romantic experiences in Tuscany. I like the idea of helping couples from all corners of the world to realize their most romantic dreams in Florence and in Tuscany.
Why do newlyweds like Tuscany so much? And how much does your knowledge of our territory matter in your line of work?
For future couples, Tuscany represents the perfect place to experiment the so-called Italian Dolce Vita, surrounded by stunning landscapes, excellent food, ancient towns, and famous artworks. The mild climate also contributes to determine the unconditional love for Tuscany. Do you remember the movie Under the Tuscan Sun, with Diane Lane? Well, Tuscany is exactly that! Ancient Medicean villas, romantic castles, historic residences, perched hamlets, countryside resorts immersed in nature, wine estates, luxury hotels… there’s really something for everyone! Castello Banfi, Belmond Castello di Casole, Villa Mangiacane, Villa Gamberaia, Villa La Foce, or even Rosewood Castiglion del Bosco, the Four Seasons, and the St. Regis… these are just a few examples. To know the territory is fundamental, as people trust us, our professionalism, and our experience to meet their desires, to guide them, and to meticulously take care of every detail. Couples love Florence, the cradle of the Renaissance, and ask us “beauty” and “art”, to discover and experience unique places. They want to feel as if they are from here. It is also very important to guarantee their privacy and complete discretion.
Why do newlyweds like Tuscany so much? And how much does your knowledge of our territory matter in your line of work?
For future couples, Tuscany represents the perfect place to experiment the so-called Italian Dolce Vita, surrounded by stunning landscapes, excellent food, ancient towns, and famous artworks. The mild climate also contributes to determine the unconditional love for Tuscany. Do you remember the movie Under the Tuscan Sun, with Diane Lane? Well, Tuscany is exactly that! Ancient Medicean villas, romantic castles, historic residences, perched hamlets, countryside resorts immersed in nature, wine estates, luxury hotels… there’s really something for everyone! Castello Banfi, Belmond Castello di Casole, Villa Mangiacane, Villa Gamberaia, Villa La Foce, or even Rosewood Castiglion del Bosco, the Four Seasons, and the St. Regis… these are just a few examples. To know the territory is fundamental, as people trust us, our professionalism, and our experience to meet their desires, to guide them, and to meticulously take care of every detail. Couples love Florence, the cradle of the Renaissance, and ask us “beauty” and “art”, to discover and experience unique places. They want to feel as if they are from here. It is also very important to guarantee their privacy and complete discretion.
Continue reading
Find out more ideas, news and curiosities about the wedding in Florence. Discover more in our articles!
View all articles